Ather Rizta E-Scooter Launches in India at ₹1,09,999 with Halo Smart Helmet
Ather Energy, a prominent player in India’s electric vehicle (EV) market, recently unveiled its latest offering, the Ather Rizta electric scooter, targeting the burgeoning demand for eco-friendly urban mobility solutions. Priced at a competitive ₹1.10 lakh onwards (introductory, ex-showroom, Bengaluru), the Ather Rizta aims to disrupt the market with its combination of cutting-edge technology, attractive design, and impressive performance.
The Ather Rizta represents a significant leap forward for Ather Energy, building upon the insights gained from their previous 450 Series. With a focus on broader market appeal, the Rizta sports a more universally appealing design characterized by softer lines, rounded panels, and modern features such as a mono-LED headlamp and sleek LED taillight. Its 12-inch alloy wheels, both front and rear, promise a balanced and stable ride, enhancing the overall riding experience.
One of the standout features of the Ather Rizta is its generously proportioned seat, designed to comfortably accommodate two passengers, making it suitable for urban commuting and short trips. Furthermore, the scooter boasts a spacious flat floorboard, providing ample storage space for various items, further enhancing its practicality and convenience.
In terms of technology, the Ather Rizta doesn’t disappoint. It inherits several features from the advanced 450X model, including a TFT digital instrument console with touch functionality, turn-by-turn navigation, and smartphone connectivity. Equipped with the latest Ather Stack 6 technology, the Rizta also retains popular features like Park Assist and auto hill hold. Riders can choose between two distinct riding modes – SmartEco and Zip – to suit their preferences and riding conditions, ensuring a personalized riding experience.
Powering the Ather Rizta is a potent PMS electric motor mounted to the frame, delivering brisk acceleration from 0 to 40 kmph in just 3.7 seconds, with a top speed of 80 kmph. The scooter offers multiple battery pack options, with the 2.9 kWh unit providing a commendable range of 105 km, and the larger 3.7 kWh battery pack offering an extended range of 125 km on a single charge. Notably, the Rizta’s range surpasses that of its predecessor, the Ather 450X, making it a compelling option for urban commuters.
With telescopic forks at the front and a single shock absorber at the rear, the Ather Rizta promises a smooth and controlled ride, even on uneven road surfaces. Braking duties are handled by a front disc and rear drum brake setup, ensuring reliable stopping power when needed, enhancing safety for riders.
Positioned to compete with established players like the TVS iQube, Ola S1 Pro, and Bajaj Chetak, the Ather Rizta sets a new standard in the segment. Pricing for the Ather Rizta starts at ₹1.10 lakh for the base variant (S) and ranges from ₹1.24 to ₹1.44 lakh for the higher-end variants (Z) (ex-showroom, Bengaluru), making it an attractive option for discerning urban commuters seeking an eco-friendly and technologically advanced mobility solution.
In conjunction with the launch of the Ather Rizta electric scooter, Ather Energy introduced several upgrades to its Ather Stack 6 software, benefiting all customers. These upgrades include enabling Coasting regen, enhancing the overall riding experience, and providing over-the-air updates up to Gen 3, ensuring continued improvement and compatibility.
Additionally, Ather revamped ‘Ride Statistics’ into engaging ‘ride stories’, introduced WhatsApp integration on the dashboard, and integrated Alexa for voice prompts, further enhancing the user experience and convenience.
In addition to the Rizta scooter, Ather Energy also unveiled its Halo smart helmet, featuring integrated speakers for music and call reception, noise cancellation, and Bluetooth compatibility, priced at ₹14,999 with an introductory offer at ₹12,999, offering riders an added layer of safety and convenience on their journeys.
